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  • Webb_NYT_3

    Rebooting Work

    Rebooting Work tackles outdated models of work, created a century ago, which no longer sync up with either individual or employers' needs. In identifying a paradigm shift that is already under way, this New York Times best-seller demonstrates how everyone—employers and employees—can harness technology to become more productive at work, embrace personal happiness, and even spend more time with our families. With personalized worksheets and empowering action-oriented advice, Rebooting Work will help anyone reap the benefits of reimagining the way we approach work today.

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    The Dragonfly Effect

    Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

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    Behind the Cloud

    For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, with journalist Carlye Adler, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a new industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

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  • BoCtW

    The Business of Changing the World

    The landscape of philanthropy is changing. It’s not about the logos anymore. Large-scale volunteerism projects, product donations, disaster relief strategies, issue-awareness campaigns, research and development, and public policy work are all standard undertakings for today’s top corporations. These substantial efforts combined with recent news headlines of multi-billion-dollar donations have shined the spotlight on philanthropy like never before. Now, it is time for all players in the private sector to identify the ways they can join the movement and make their companies instruments of change.

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Articles

The Secrets of Silicon Valley
The Great Predictor
Colonel Sanders’ March on China
How the Pillsbury Doughboy Explains What You Buy

See More Articles

Books

Rebooting Work
The Dragonfly Effect
Behind the Cloud
The Business of Changing the World
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Carlye Adler

Carlye Adler is an award-winning journalist and best-selling author. Her writing has been published in BusinessWeek, Fast Company, Fortune, Forbes, Newsweek, TIME and Wired and has been anthologized in The Best Business Stories of the Year. She is the co-author of the New York Times best-seller Rebooting Work with Maynard Webb and the national best-seller Behind the Cloud and The Business of Changing the World with salesforce.com Chairman and CEO Marc Benioff. She is also a co-author with Jennifer Aaker and Andy Smith of The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. Her books have been translated into Chinese, Greek, Korean, Indonesian, Japanese, Russian, and Vietnamese.

As a journalist, she has interviewed and profiled entrepreneurs and luminaries such as Hugh Hefner, Senator John Kerry, Rachel Ray, Russell Simmons, Donald Trump, Leslie Wexner, Tim O’Reilly, and many others. She has worked in Asia, where she wrote for TIME and was the Hong Kong Correspondent for Daily Variety. She has also been a senior writer at FSB: Fortune Small Business, where she wrote dozens of feature investigations and won several awards.

After taking a semester off from Brown University in her sophomore year, Adler fell in love with reporting as an intern at the New York City Resident, a free weekly newspaper, where she covered everything from the 10th Police Precinct in Chelsea to the Ms. Senior USA competition. She stayed in the city, sold a story to BusinessWeek, and graduated magna cum laude from New York University with a B.A. in journalism.

Photograph by Erica Beckman

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Contact Carlye Adler

email: carlye at carlyeadler.com
Twitter: @carlyeadler

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