By Carlye Adler Aug. 09, 2010 Growing up, Kara Goldin’s house was filled with the most recently released modern foods. But Ho Hos weren’t snacked upon; they were studied. Stouffer’s wasn’t served; its ingredients were examined. A Twinkie sat on a …
By Carlye Adler May 18, 2010 Andy Dunn doesn’t seem like the usual suspect to lead a fashion revolution. At 31, the energetic MBA from Stanford has experience at Bain & Co., but never worked in the apparel industry. He studied …
Rebooting Work tackles outdated models of work, created a century ago, which no longer sync up with either individual or employers’ needs. In identifying a paradigm shift that is already under way, this New York Times best-seller demonstrates how everyone—employers and employees—can harness technology to become more productive at work, embrace personal happiness, and even spend more time with our families. With personalized worksheets and empowering action-oriented advice, Rebooting Work will help anyone reap the benefits of reimagining the way we approach work today.
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.
For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, with journalist Carlye Adler, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a new industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
Well-funded, big-studio-backed comedy-video Web sites have taken more hits than they’ve made. Does anyone have a plan that’s not a joke?
The landscape of philanthropy is changing. It’s not about the logos anymore. Large-scale volunteerism projects, product donations, disaster relief strategies, issue-awareness campaigns, research and development, and public policy work are all standard undertakings for today’s top corporations. These substantial efforts combined with recent news headlines of multi-billion-dollar donations have shined the spotlight on philanthropy like never before. Now, it is time for all players in the private sector to identify the ways they can join the movement and make their companies instruments of change.