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The Dragonfly Effect

“This book puts the ‘social’ back into social media. If you want to do something important–something seismic–then The Dragonfly Effect is the place to start.” 

—Seth Godin, author, Linchpin

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

Named for the only insect that is able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how four key actions can come together to produce colossal results. By learning how to effectively Focus, Grab Attention, Engage, and Take Action, everyday people can achieve unprecedented results—whether they are looking to ignite a corporate program, save a life, or change the world. The Dragonfly Effect shows how individuals, armed with only an Internet connection, were able to find an almost impossible bone marrow match for a friend, raise millions for cancer research, create widespread corporate engagement with consumers and employees alike, and even elect the current president of the United States.

Featuring dynamic, original case studies of global organizations like Gap, Starbucks, Kiva, Nike, eBay, and Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect shows how they achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. Ultimately, The Dragonfly Effect shows you how to bring people together in the age of distraction, how to inspire widespread change without money or power.

Read an excerpt.


Praise for The Dragonfly Effect:

“A fascinating, comprehensive guide for how to take your cause and compassion viral. . . Specific, practical advice teaches readers how to translate anything— a product, service, community concern—into a powerful narrative that invites participation, how to communicate with potential supporters, how to craft compelling video, and more.”
— Publishers Weekly

“The Dragonfly Effect is actionable, credible, and absolutely necessary for anyone looking to use social media and Facebook to drive social good.”
— Sheryl Sandberg, COO, Facebook

“The Dragonfly Effect is the single best roadmap to social media I have ever seen. With ideas rooted in research and examples rooted in life, it offers both big strategies and small tips that you can use to invigorate your business, increase your happiness, and maybe even change the world. So do yourself a favor: Take two hours and read this remarkable book.”  
— Daniel H. Pink, author of A Whole New Mind and Drive

“The Dragonfly Effect shows anyone how to get involved and take action on issues that matter to them. Its principles lay the foundation for any organization looking to harness the power of social media to champion a cause and create positive change in the world.”  
— Pierre Omidyar, founder and chairman, eBay; founding partner, Omidyar Network

“So much of the recent focus on social technology has emphasized its power to distract.  It is hugely gratifying to see a book which focuses on its power to attract, to powerfully bring together caring people around critical social problems to address them at global scale.  The same principles that make a YouTube video go viral can help bring disaster relief to Haiti.  It is all just a matter of making it happen.  Thanks to The Dragonfly Effect, you can now learn how.”  
— Geoffrey Moore, Co-Founder and Managing Director, TCG Advisors & author of Crossing the Chasm and Dealing with Darwin

“This book makes envisioning, formulating, and executing a social media strategy an intuitive and—dare I say—fun process!  The Dragonfly Effect shows how any individual or organization can turn their passion for reaching out to the world into a concrete set of actions.”
— Jessica Jackley, Founder of Kiva and Profounder

“The Dragonfly Effect shows how social technology, openness, and empathy can come together to change the world. Read this book to discover dynamic ways to harness this potential for good.”
— Charlene Li, author of Groundswell and Open Leadership & Founder, Altimeter Group

“Suppose you really could do something with social media? Well, The Dragonfly Effect points the way.”
— Chip Heath, Author of Switch

“This book shows you how to align social actions to cause meaningful change And, that’s what really matters in the era of new media.”
— Brian Solis, Author of Engage

“The Dragonfly Effect is the playbook for for getting people off their butts, one cheek at a time.”
— Dan Ariely, Author of Predictably Irrational

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