How the Pillsbury Doughboy Explains What You Buy
A tiny marketing firm brings product mascots – and profits – to life.
Would You Pay $2 Million For This Franchise?
Krispy Kreme sells more than just doughnuts–it sells opportunity as well. But if you’re interested in the path to sugary riches, understand this: It’ll cost you.
Who Stole My Business?
Debra Killian says a giant competitor illegally poached her employees, customers, and trade secrets. And the Connecticut attorney general believes her.
Fighting Words
How a tiny drive-in restaurant in Arizona became the center of a bitter battle over English-only rules in the workplace.
How China Eats a Sandwich
Opening Subway franchises in the People’s Republic–home of a billion potential customers–seemed like easy money. Until someone tried it.
Can You Spot The Knockoff?
If you’re a designer, big retailers want your ideas. They just don’t want to pay for them.
The Fresh Prince Of Software
A second home in Hawaii, friendships with Colin Powell and Deepak Chopra, holiday parties for 700–life is good when you’re Marc Benioff. He sells a boring product yet lives like a rock star. Then again, he learned from the best: his former boss Larry Ellison.
The Making Of An Info-Mercial
28.5 Minutes $125,000 in Production Costs 12 Low-Budget Actors and an Ex-Diamond Salesman But Wait, There’s More!
48 Hours With theknot.com
What’s it like in the last few days before a company goes public? A little tense. Even a little scary. Here is one company’s coming-out party.