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How the Pillsbury Doughboy Explains What You Buy

Posted on January 10, 2013 by admin

A tiny marketing firm brings product mascots – and profits – to life.

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Posted in Articles, Fortune Small Business

Would You Pay $2 Million For This Franchise?

Posted on January 9, 2013 by admin

Krispy Kreme sells more than just doughnuts–it sells opportunity as well. But if you’re interested in the path to sugary riches, understand this: It’ll cost you.

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Posted in Articles, Fortune Small Business

Who Stole My Business?

Posted on January 8, 2013 by Administrator

Debra Killian says a giant competitor illegally poached her employees, customers, and trade secrets. And the Connecticut attorney general believes her.

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Posted in Articles, Fortune Small Business

Fighting Words

Posted on January 7, 2013 by admin

How a tiny drive-in restaurant in Arizona became the center of a bitter battle over English-only rules in the workplace.

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Posted in Articles, Fortune Small Business

How China Eats a Sandwich

Posted on January 6, 2013 by admin

Opening Subway franchises in the People’s Republic–home of a billion potential customers–seemed like easy money. Until someone tried it.

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Posted in Articles, Fortune Small Business

Can You Spot The Knockoff?

Posted on January 2, 2013 by admin

If you’re a designer, big retailers want your ideas. They just don’t want to pay for them.

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Posted in Articles, Fortune Small Business

The Fresh Prince Of Software

Posted on January 16, 2011 by admin

A second home in Hawaii, friendships with Colin Powell and Deepak Chopra, holiday parties for 700–life is good when you’re Marc Benioff. He sells a boring product yet lives like a rock star. Then again, he learned from the best: his former boss Larry Ellison.

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Posted in Fortune Small Business

The Making Of An Info-Mercial

Posted on January 16, 2010 by admin

28.5 Minutes $125,000 in Production Costs 12 Low-Budget Actors and an Ex-Diamond Salesman But Wait, There’s More!

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Posted in Fortune Small Business

48 Hours With theknot.com

Posted on January 16, 2009 by admin

What’s it like in the last few days before a company goes public? A little tense. Even a little scary. Here is one company’s coming-out party.

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Posted in Fortune Small Business
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