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Backable

“The most exceptional people aren’t just brilliant…they’re backable. This remarkable book can be your secret weapon for bringing your idea to life.” —Daniel Pink, #1 New York Times bestselling author of When, Drive and To Sell is Human

“Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.” – Reid Hoffman, co-founder of LinkedIn

No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma…either you have “it” or you don’t.

After getting rejected by every investor he pitched, Suneel Gupta had a burning question: could “it” be learned?

Drawing lessons from hundreds of the world’s biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year old daughter to clean her room. Inside are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar.

Backable reveals how the key to success is not charisma, connections, or even your resume, but rather your ability to persuade others to take a chance on you. This original book will show you how.

What people are saying about Backable:

“Backable provides a super-readable and actionable look at how to make your ideas take flight. Whether you’re pitching a brand-new startup or an idea for your company’s next product, you’ll find a wealth of insights and stories throughout.-Mike Krieger, co-founder, Instagram

“This book is truly brave. I felt like I was sitting with Suneel as he unveiled secret steps that anyone can take to stand out and achieve their dreams.” -Reshma Saujani, founder and CEO of Girls Who Code, bestselling author of Brave Not Perfect

Being Backable might seem rare, like a unicorn, but Suneel Gupta shows you how to access its magical powers. Read this book and catapult yourself to a new level of success.” –Aileen Lee, founder of Cowboy Ventures

This book demystifies the “x-factor” I look for in anyone I work with. Whether you’re building a movie or a company, this indispensable guide will change how the world sees you—and how you see yourself.” – Brian Grazer, Oscar-winning producer and #1 New York Times bestselling author

“Being backable isn’t just for celebrities and CEOs. It’s a required skill for anyone who is trying to make it in the world. This book will change the trajectory of careers, launch new ideas into the world, and inspire cocktail party conversation for years to come.”Dr. Jennifer Aaker, General Atlantic Professor at Stanford GSB)

 “The best founders and leaders don’t just have great ideas, they know how to inspire other people to take a chance on them. Suneel Gupta reveals the secret steps anyone can use to become Backable.” -Amy Chang, founder of Accompany, EVP at Cisco, Director at Procter & Gamble

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