For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, with journalist Carlye Adler, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a new industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
The landscape of philanthropy is changing. It’s not about the logos anymore. Large-scale volunteerism projects, product donations, disaster relief strategies, issue-awareness campaigns, research and development, and public policy work are all standard undertakings for today’s top corporations. These substantial efforts combined with recent news headlines of multi-billion-dollar donations have shined the spotlight on philanthropy like never before. Now, it is time for all players in the private sector to identify the ways they can join the movement and make their companies instruments of change.